Marketing Representative

Definition

Marketing Representative

the role that is played when a person officially represents a marketing organization in interactions with members of other organizations

Responsibilities

The typical role-specific responsibilities of a Marketing Representative are to:

• Provide marketing goals, problems, and opportunities.
• Request desired features from a marketing perspective.
• Evaluate requirements work products.

Marketing Representative typically inherit the general role responsibilities from the role method component.

Expertise

To fulfill these responsibilities, marketing representatives typically should have the following expertise, training, and experience:

• Knowledge of the marketplace in which the application or component will compete.
• Knowledge of the application domain.
• Knowledge of the user’s needs.

Tasks

Marketing Representatives typically perform the following role-specific tasks in an iterative, incremental, parallel, and time-boxed manner:

• TBD

Marketing Representative typically inherits common role tasks from the role method component.

Organizations

Marketing representatives typically perform these tasks as members of the following organizations:

• Marketing Organization

Work Products

As members of these teams, marketing representative typically produce all or part of the following work products:

• TBD

Guidelines

• Marketing representatives should be readily available to the project team, preferrably on site.
• This role typically inherits the common team guidelines from the roles method component.