Digital Brand Communication Plan
The
digital brand communication plan is the
digital branding work
product that documents the
digital branding team’s plans for communicating the new
digital brand.
The typical objectives of the digital brand communication
plan are to:
- Document plans for communicating the new dibital brand:
- Internally within the customer organization.
- Externally to the users of the customer's
applications.
The typical benefits of the digital brand communication plan
are:
- It helps ensure that the digital brand is properly
communicated.
The typical contents of the digital brand communication plan
are:
-
- Internal Communication Plans
- External Communication Plans
- Appendices:
- Major Issues
- TBDs
- Assumptions
The typical stakeholders of the digital brand communication
plan are:
- Producers:
- Evaluators:
- Approvers:
- Maintainer:
- Users:
Phases
Preconditions
The digital brand communication plan can typically be started
if the following preconditions hold:
Inputs
The typical inputs to a digital brand communication plan
include:
- Work Products:
- Stakeholders:
Guidelines
- This is a living document that is developed incrementally
and iteratively in parallel with other documents.
Conventions
The digital brand communication plan is typically constrained
by the following conventions:
Examples